Services
I partner with a select group of founders to diagnose their "Right to Win," define their vertical "Lead Pin," and build the autonomous systems to capture it.
Growth challenges are often symptomatic of a strategy problem
If you are reading this, you are likely a founder or revenue leader at a pivotal stage. You have built a powerful technology, but you are facing a strategic ceiling.
- You are trapped in the "Horizontal Trap"—trying to market your platform to "everyone" because you fear missing out on "anyone."
- You are unsure if you are selling a "Vitamin" (nice-to-have) or a "Painkiller" (hair-on-fire necessity) (and are unaware of the "Survival Tool" you could be selling.)
- You are attempting to solve these strategic gaps by hiring more sales reps or buying expensive SaaS tools (like Clay or ZoomInfo) that "rent" intelligence at a premium.
You don't need more "tools." You don't need generic "growth hacking." You need alignment.
Strategy>Systems>Process
I am an industry veteran with over 30 years of experience. I operate as a Venture Studio Partner, bringing systems and processes to your infrastructure. My approach is radically different because it respects the order of operations: Strategy first, then Systems, then Process.
Phase 1: The Strategic Diagnosis (Finding Your "Right to Win")
Most startups never step back to look at Founder-Market Fit (FMF). We start by auditing your "Unfair Advantage" to ensure we are attacking a market you are structurally designed to win.
- The "Lead Pin" Strategy: We stop trying to boil the ocean. We identify your single "Lead Pin"—the specific niche of customers who talk to each other and have the same urgent problem.
- "Hair on Fire" Validation: We move beyond polite customer feedback. We use rigorous frameworks (like the "Crisis Memo" and "Switching Interviews") to confirm we are solving an existential threat, not just an annoyance.
- Positioning Context: We define exactly what you replace. Are you competing with Microsoft, or are you competing with "Excel spreadsheets" and "interns"?
Phase 2: The Agentic Engine (Moving from Talk to Tasks)
Once the strategy is locked, we build the engine. The era of "dumb pipes" and linear automation (Zapier) is over. We are entering the era of Agentic Workflows—systems that reason, plan, and execute.
We build "Systems you own" inside your infrastructure that replace manual processes with cognitive labor:
- Intent-Based Signal Processing: We stop "spray and pray" outreach. We deploy "Hunter" agents that monitor the "Dark Matter" of social platforms to find prospects discussing specific pain points right now.
- In-House Enrichment (The "Clay Killer"): We stop renting data. I build Google-native architectures that use Gemini to "read" the web and score leads against your ICP for pennies, replacing expensive SaaS subscriptions.
- The Smart Outreach Swarm: We build agents that don't just send emails; they draft, critique, and rewrite them based on your brand voice before a human ever sees them.
Phase 3: Coaching & Execution (The "Orchestration" Layer)
Technology is useless without the human capability to wield it. As we shift to an "Hourglass Workforce," your team needs to evolve from "operators" to "Agent Orchestrators."
- Execution Support: I don't just hand over the keys. I work alongside your revenue team to operationalize these systems.
- Sales Coaching: I leverage my decades of experience to teach your team how to close the high-intent leads the system generates.
- Reskilling: I train your junior staff to manage digital workers, turning them into high-leverage strategists.
Why Work With Me?
- 30+ Years of Experience: I bridge the gap between high-level business strategy and deep technical execution. I know what is a fad and what is foundational.
- Business + Technical Fluency: I can talk technical architecture, but I can also write the sales letter that closes the deal.
- Venture Studio Model: I am not an agency billing for hours; I am a partner building an asset.
Next Step
You cannot automate a strategy you do not have. If you are ready to stop guessing and start building a system that compounds value over time, let's determine if we have a fit.
- Week 1: We diagnose your go to market challenges.
- Week 2: We design the Agentic Blueprint to address them.
Stop hiring for tasks that software should do. Start building an autonomous human+AI revenue engine.