Go-to-market support for AI vendors

  • Ecosystem analysis including competitors, tech trends, and M&A.
  • Market analysis by geo, vertical, and size.
  • Partner ecosystem assessment.
  • Product-market fit including defining your product offering, positioning, messaging, differentiation.
  • Value and pricing, value proposition definition.
  • Customer definition and competitive analysis and strategy.
  • Buyer team and buying process.
  • Messaging and branding.
  • Content production: sales decks, brochures, product demos, web site content, sales training, partner enablement training, thought leadership.
  • Marketing tactics planning including marketing communications, thought leadership and social strategy, and new customer acquisition.
  • Sales process including sales targeting, segmentation, qualification, education, nurturing, proposals.