The end of predictable revenue and the birth of hybrid human+AI sales teams

If you’ve been feeling like the old playbook for generating B2B revenue isn't working like it used to, you aren’t crazy. You’re just paying attention. For the last 15 years, we’ve all been operating on the "Predictable Revenue" model. You know the

The AI SDR trap

We all want the dream. You know the one: You hire an "AI SDR" (Sales Development Representative) like 11x’s Alice, Artisan’s Ava, or Reggie.ai. Theoretically, this digital worker replaces the output of ten humans. Instead of sending fifty emails a day, you’re sending five